Consumers want clarity, evidence, and guidance, and they want to know they are getting what the label promises. Read More >>
Market growth remains strong as consumers seek evidence-backed botanicals, while industry focuses on quality, transparency, and innovation.
Manufacturers and innovators can stay ahead of the curve to meet consumer demands and usher in the next generation of health-focused products.
Careful consideration must be paid to ingredient form, how it was processed, level of bioactives, and whether it has been scientifically substantiated.
From raw berry to functional ingredient, how to source responsibly and maintain high standards.
Partnership elevates testing standards for complex botanical formulations.
A cranberry drink positively influenced hormones associated with stress regulation and memory in college students.
